The most successful engagements are typically:
company spends >$50,000/mo on marketing and the CMO, agency, or in-house marketer is too expensive or not top-tier
founder produces a very high-quality product and wants to focus on innovating instead of marketing or operations.
if either of these is you, say hi to scott [at] levystrategies [dot] com
Faire. backed by Sequoia.
raised $696 million at a $7.0 billion valuation. brought on before company was worth $1bn. managed digital spend while team recruited 3 full-time employees
Ford Motors. interim head of marketing for the commercial solutions product
Found. backed by Sequoia.
brought on to scale digital marketing channels and explore marketing funnels. Increased spend by 50% and increased conv by 366% (scaled with a 50% drop in CPA)
soona. backed by Union Square Ventures.
started end of May 2021. by July 2021 I had reduced CPAs by 65% while increasing spend by 93%. Tripled previous high of conversions on Facebook.
Popshop Live. backed by Benchmark. brought on to implement paid marketing
Own Up. backed by Brian Spaly (Brand Foundry Ventures). overhauled facebook marketing. scaled marketing spend 1100% in one year while improving their marketing metrics. invested in series A
FAO Schwarz. iconic children's brand. supporting growth and strategy
Factor_. inherited google and facebook from Tinuiti (formerly EliteSEM). improved performance, set records for total active customers
The Guild. lead digital marketing efforts and mentor junior marketer
Brideside. ran facebook and google marketing. supported operations and analytics
Listen Ventures. supported portfolio companies. drafted frameworks for firm to use digital metrics (analytics, facebook) to better evaluate deals
OROS Apparel. ran facebook and google. oversaw company's 2x rev growth YoY
Accel-KKR. worked with portfolio company before its eventual sale