Practical Ad Inspiration for CEOs and Marketers

Scott Levy has spent tens of millions of dollars on Facebook. His secret to successful facebook ads is starting with great inspiration. He's now sharing that inspiration 100% free. Sign up below and Scott will send you two select facebook ads every week. Emails will feature top brands and marketers and include Scott's commentary. See what the industry leaders are doing. Apply these best practices to your marketing.

Example: The Honest Company

  1. #Mombod and Emojis. a fun take on 'DadBod'. This works especially well because it's for mamas-to-be, where 'mombod' is desired. Enjoy and appreciate the emojis used: 🤰🏼🤰🏽🤰🏿 

    Try In Your Ads - the 'own your #mombod' copy is empowering. Can you create strong, proactive copy for your product? For example, if you sell face wash: 'Show off your skin'.  
  2. Show Your Product this ad goes one step further than showing off the packaging: it shows the actual product. This transparency plays well with the theme of 'honest'.

    How to Improve - replace 'honest mama' with 'mamas-to-be'. This whole ad works much better if it was created specifically for mamas-to-be versus any mama. Specificity is key. 

See two great facebook ads every week and improve your marketing

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