Digital marketing requires creative development, data analysis, continuous testing, outsourcing, partnering, and more. Companies and services now exist that either directly support marketing or can be repurposed to make a marketer's life easier. Below is a curated list of products that I have used. I will highlight products that I use most frequently and provide context about why I lean into (or avoid) common marketing products.
These apps typically create an archive of structured data or provide a central place to take and distribute important information
- Airtable - think better organized, less clunky, easier to share google sheets. I use airtable for the majority of testing organization. You can also use it as a CRM. Airtable packs the power and structure of data tables into a user-friendly UI
- Playbook - the absolute best way to share images across a team
- Notion.so - pitched as every feature you possibly need packed into one app. Notion is really good for organizing notes. I highly recommend opting for notion over google docs
- Slack - still the best for communication
- Google Sheets - while most of the important organization goes into airtable, I find myself using google sheets for more admin related tasks (making lists for a contractor, etc...)
Conceive and produce creative that you think may work on Facebook / Instagram / TikTok.
- Weekly Ad Inspo - we send you 5 ads each week to try in your advertising; three ads include commentary
- Canva - basic templates that are especially helpful for those without photoshop experience
- Unsplash - free images to use anywhere
- Facebook's Ad Library - see ads that companies run on facebook
- Stocksy - affordable stock images that can feel more authentic than other image sites
- Noun Project - icons
- Adobe Fonts - large library of fonts you can choose from to sync with photoshop
The assumption is that google analytics and proper pixels are installed on your site
- ahrefs, Spyfu, SEMRush - see what keywords your competitors bid on, track SEO performance for yourself and competitors, research backlinks, etc...
- Google Keyword Planner - free tool from google that shows keyword recommendations. Access it using these steps
- Google Optimize - A/B testing and redirect testing made simple
- Google Data Studio - the best free tool for data visualization
- dbt - command line interface you can use with SQL